a store for men a unique mix of fashion and grooming choices for the urban professional male where men can build their own style through a variety of wardrobe choices a place to enjoy a traditional straight razor shave and a haircut a shopping experience providing friendly service in a relaxed masculine environment responsive to the fashion needs of the urban male's varied and active lifestyle; from work to dinner, to a PTA meeting, a night out with the guys, or a date with a special someone well-edited choices reflecting a variety of brands and attitudes about how to dress and how to create your own style